Insensible Soccer
Top-down retro soccer as a Trump parody, played on a 90s home computer that never existed.
ChatGPT
Lovable
ElevenLabsAgents do the volume. Humans decide the taste
Brand is not only design. It's direction and culture. We shape both with founders, tech companies and product brands: AI agents produce the volume, 30 years of judgement decide what ships.
Dubai, Bangkok, Singapore, Rome.
Direction
On conversation
Projects
From USD 499
Subscriptions
From USD 850 / month
Embedded team
From USD 7,500 / month
We as a ServiceCompare plans →
01 · Direction
Known for design. Trusted for direction.
We've lived every revolution.
Let's shape yours.
Most companies don't lack execution. They lack a direction worth executing. We build it, sign it off with you, and carry it all the way through.
01
30 years across every revolution.
Internet, e-commerce, Web3, crypto, AI. We've designed through each shift as it happened, often before it happened.
02
AI at the core.
Everything we build runs on our own tools, built on state of the art models. The speed of a machine, the judgement of a creative director.
03
From vision to execution.
We read your team, your workflows and how work actually ships, then shape the direction around what your company can really deliver.
iWatch concept, 2010. Socialmatic, licensed to Polaroid. CES Innovation Awards 2014 and 2015. Founded 1995.
Who it's for
Founders and leaders
Your name is the brand. Positioning, PR and a steady voice on every channel, without writing every post yourself.
Tech, AI and Web3 companies
Complex products made clear. Identity, interfaces and content that earn trust with users and investors.
Product companies
From concept to production. Industrial design and launch campaigns from the studio behind the Socialmatic camera.
Work
Lab · Built in-house, with agents
Lab
Born in 1995, when 16-bit was the future. Now we build it again, with agents.
Explore the experiments →ChatGPTLovableElevenLabs
CryptoSprint Surge
Make your market call, then race it: 30 seconds, one rival, on a track shaped by live price candles.
ClaudeLovableElevenLabs
FormulaMicro
16-bit RC racing inside a coin-op cabinet: Formula single seaters and off-road buggies, rain, night and pit stops.
Claude
HiggsfieldElevenLabsLovable
Terra di Nessuno
Songs written in 2011 and 2012, recorded badly and left in a drawer. Thirteen years later, new tools gave them a voice.
Suno
Midjourney
RunwayLovable
Cr-Ai.st
Artificial wisdom. Divine errors. A robot monk dispenses one hundred pearls of wisdom. Some of them are even true.
Astro
GSAP
three.js
CloudflareHiggsfieldElevenLabs
As seen on.
In the press.
Our work has been featured by international media in design, technology and innovation.
Recognition
The awards.
No. 003 / 0462015840 × 1200Design · 2015
CES 2015.
Best in show, best product.
No. 002 / 0462014840 × 1200Design · 2014
CES 2014.
Best in show, best concept idea.
No. 001 / 0462010840 × 1200Agency · 2010
Photokina 2010.
Best in show, star award.
Interactive brief
Two lines about your brand. In about a minute the engine returns a first direction, and Antonio reviews it within 24 hours.
Or pick three choices for a proposal.
Pick one option in each row to see the proposal.
Prefer email? Write to us.
Contact us.
We are committed to processing the information in order to contact you and talk about your project.
info@adr.studio
FDAU0030, Compass Building Al Shohada Road,
AL Hamra Industrial Zone-FZ,
Ras Al Khaimah, UAE
AL Hamra Industrial Zone-FZ,
Ras Al Khaimah, UAE
+971 52 300 6998