Direction
One direction, signed with you, then carried all the way through. Four principles keep it intact, from the first conversation to the last review.
The path.
Direction first, always above execution.
01
Conversation
You tell us where the company is and where it needs to go.
02
Direction
A Direction Day, a Direction Sprint or a Direction Retainer, with Antonio De Rosa.
03
Sign-off
One decision maker signs the vision. From here it is the reference.
04
Execution
Agent, Studio or Embedded runs the work, on the signed direction.
05
Review
Against the brief and the signed vision. Two rounds, then we decide.
We agree on them before we start. They protect the direction, your time and ours.
- 01
One signed direction.
Once approved, the vision is the reference for every decision and every review.
- 02
Changes have a cost.
You can always change your mind. After sign-off, a change reopens timelines and scope.
- 03
One decision maker.
Input is welcome from anyone. The final call belongs to one person.
- 04
You judge, we design.
Work is reviewed against the brief and the signed vision, two rounds, then we decide.
What we commit to
- A written, signed direction
- Every decision checked against it
- Reviews against the brief and the vision
- Two rounds, then a decision
What we ask of you
- One person with the final call
- Input gathered before sign-off
- Changes treated as changes: new timelines and scope
- Feedback against the brief and the vision
Questions, answered.
Can we change direction after sign-off?
Yes, always. A change after sign-off reopens timelines and scope, and we agree them again.
Who makes the final call?
One person on your side. Input is welcome from anyone, the decision belongs to one.
How many review rounds are there?
Two, against the brief and the signed vision. Then we decide.