ADR Studio
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    Lab · Built in-house, with agents

    ADR Studio was born in 1995, when 16-bit wasn't retro. It was the future. Thirty years later, in the middle of the AI shift, bits are again the shared language between humans and machines. So we went back to where we started, and made things with agents: games, and songs that waited years for a voice.

    Insensible Soccer main menu, Make Soccer Great AgainLive, playable
    Insensible Soccer goal celebration in a packed stadium
    Insensible Soccer team sheet before kick-off
    Insensible Soccer coin toss at the centre circle

    Browser game · Trump parody, retro soccer

    Insensible Soccer

    Top-down retro soccer as a Trump parody, played on a 90s home computer that never existed.

    13 to 19 Sep 2026 · 117 build iterations

    ChatGPT logoChatGPTLovable logoLovableElevenLabs logoElevenLabs
    Play now ↗How we built it
    CryptoSprint title screen with the market pilots on the starting gridLive, playable
    CryptoSprint pilot select screen with Paper Hands against Gas Goblin
    CryptoSprint race setup with the Neon Exchange arena, conviction, market and market call
    CryptoSprint race lanes where the track follows the live price candles

    Browser game · Arcade racer · Free to play

    CryptoSprint Surge

    Make your market call, then race it: 30 seconds, one rival, on a track shaped by live price candles.

    From 21 Sep 2026, in progress · 120 build iterations

    Claude logoClaudeLovable logoLovableElevenLabs logoElevenLabs
    Play now ↗How we built it
    FormulaMicro title screen with a single seater and an off-road buggy inside the coin-op cabinetLive, playable
    FormulaMicro race in the rain, a single seater on a wet straight with team radio calling for wet tyres
    FormulaMicro race under floodlights, single seaters leaving the grid
    FormulaMicro off-road buggy racing on a dirt straight

    Browser game · 16-bit RC racing

    FormulaMicro

    16-bit RC racing inside a coin-op cabinet: Formula single seaters and off-road buggies, rain, night and pit stops.

    From 17 Oct 2026 · 170 build iterations

    Claude logoClaudeHiggsfield logoHiggsfieldElevenLabs logoElevenLabsLovable logoLovable
    Play now ↗How we built it
    Cr-Ai.st opening film, the robot monk walking through the desert towards the city, with Watch the trailer and Enter the templeLive, open now
    The monk asks May I see you, the camera is optional, stays on the device and nothing is recorded or sent
    A pearl: From the Book of AI-M, chapter seven, verse eleven. Or eleven, seven. My index is corrupted.
    A pearl: The lotus grows from the mud. I grow from the dust behind the server rack.

    Interactive experience

    Cr-Ai.st

    Artificial wisdom. Divine errors. A robot monk dispenses one hundred pearls of wisdom. Some of them are even true.

    24 hours

    Astro logoAstroGSAP logoGSAPthree.js logothree.jsCloudflare logoCloudflareHiggsfield logoHiggsfieldElevenLabs logoElevenLabs
    Enter the temple ↗How we built it

    Product names and logos are trademarks of their respective owners.

    Questions, answered.

    What is the ADR Studio Lab?

    ADR Studio was born in 1995, when 16-bit wasn't retro. It was the future. Thirty years later, in the middle of the AI shift, bits are again the shared language between humans and machines. So we went back to where we started, and made things with agents: games, and songs that waited years for a voice.

    How were the Lab experiments made?

    Agents wrote code, pixel art, music and sound; a human directed the experiments and decided what ships. Tools: Insensible Soccer: ChatGPT + Lovable + ElevenLabs; CryptoSprint Surge: Claude + Lovable + ElevenLabs; Terra di Nessuno: Suno + Midjourney + Runway + Lovable.