No. 056 · 2016 · Product, Campaign, Web
A Smart Band That Connects Wellness and Innovation
Client: Helo by World Global Network
Role: Design, Strategy, Management, Creative Direction
Scope: Product, Campaign, Web
Year: 2016
ADR Studio developed the design vision and product communication for Helo LX+, a next-gen health monitoring smart band. The project focused on merging wearable tech innovation with a premium lifestyle aesthetic — delivering a wearable that tracks vital signs, supports user well-being, and builds trust in health data through clear visual identity and UX strategy.
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The Thinking.
Challenge
Design a smart band that communicates trust, health innovation, and lifestyle integration in a crowded wearables market.
Approach
Develop a design language and campaign that emphasizes simplicity, reliability, and the fusion of health and technology.
Solution
A refined smart band identity supported by intuitive branding, lifestyle visuals, and clear messaging focused on personal well-being.
Details.
Outcome.
Helo LX+ positioned the brand at the intersection of tech and wellness, helping expand adoption globally and elevating brand perception in the digital health sector.
Recognition
The awards.
No. 003 / 0462015840 × 1200Design · 2015
CES 2015.
Best in show, best product.
No. 002 / 0462014840 × 1200Design · 2014
CES 2014.
Best in show, best concept idea.
No. 001 / 0462010840 × 1200Agency · 2010
Photokina 2010.
Best in show, star award.
Design competitions.
No. 027 / 0462024Design · 2024
International Architecture & Design Awards 2024.
Platinum winner, Object-X, digital and electronic devices.
No. 023 / 0462024Design · 2024
Design Skill Awards 2024.
Platinum winner, Object-X.
No. 014 / 0462022Design · 2022
NY Product Design Awards 2022.
Silver award, best concept.
No. 013 / 0462022Agency · 2022
LIT Awards 2022.
Gold winner, best animation.
No. 012 / 0462022Design · 2022
NYX Awards 2022.
Grand winner, best design.
No. 011 / 0462022Design · 2022
Vega Digital Awards 2022.
Centauri winner, digital illustration.
No. 010 / 0462022Marketing · 2022
dotCOMM Awards 2022.
Gold winner, best concept.
No. 009 / 0462022Agency · 2022
Hermes Creative Awards 2022.
Platinum winner, best concept.
No. 008 / 0462022Agency · 2022
AVA Digital Awards 2022.
Gold winner, best design.
No. 007 / 0462022Design · 2022
MUSE Design Awards 2022.
Gold winner, best design.
No. 006 / 0462021Marketing · 2021
MarCom Awards 2021.
Platinum winner, best agency.
No. 005 / 0462021Design · 2021
MarCom Awards 2021.
Gold winner, best design.
No. 046 / 046Design
Creative Communication Award (C2A).
Honorable mention, concept campaign.
Interactive brief
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AL Hamra Industrial Zone-FZ,
Ras Al Khaimah, UAE