No. 059 · 2025 · Campaign, Video
Exploring AI to create a new spot
Client: AGI
Role: Creative Direction, Design
Scope: Campaign, Video
Year: 2025
Apple’s iconic 1984 ad redefined the future. Now, we’ve rebuilt it with today’s tech! Using VLC, ChatGPT, MidJourney, and RunwayML, we dissected and reimagined history with a 2025 twist. Watch how we honor Apple’s legacy while looking to the future of AGI.
The Thinking.
Challenge
Create the same video but with modern vibes
Approach
Keeping the heritage and the look and feel
Solution
Using AI and bring new dynamic
Details.
Outcome.
A vibrant video with the same appeal
Recognition
The awards.
No. 003 / 0462015840 × 1200Design · 2015
CES 2015.
Best in show, best product.
No. 002 / 0462014840 × 1200Design · 2014
CES 2014.
Best in show, best concept idea.
No. 001 / 0462010840 × 1200Agency · 2010
Photokina 2010.
Best in show, star award.
Design competitions.
No. 027 / 0462024Design · 2024
International Architecture & Design Awards 2024.
Platinum winner, Object-X, digital and electronic devices.
No. 023 / 0462024Design · 2024
Design Skill Awards 2024.
Platinum winner, Object-X.
No. 014 / 0462022Design · 2022
NY Product Design Awards 2022.
Silver award, best concept.
No. 013 / 0462022Agency · 2022
LIT Awards 2022.
Gold winner, best animation.
No. 012 / 0462022Design · 2022
NYX Awards 2022.
Grand winner, best design.
No. 011 / 0462022Design · 2022
Vega Digital Awards 2022.
Centauri winner, digital illustration.
No. 010 / 0462022Marketing · 2022
dotCOMM Awards 2022.
Gold winner, best concept.
No. 009 / 0462022Agency · 2022
Hermes Creative Awards 2022.
Platinum winner, best concept.
No. 008 / 0462022Agency · 2022
AVA Digital Awards 2022.
Gold winner, best design.
No. 007 / 0462022Design · 2022
MUSE Design Awards 2022.
Gold winner, best design.
No. 006 / 0462021Marketing · 2021
MarCom Awards 2021.
Platinum winner, best agency.
No. 005 / 0462021Design · 2021
MarCom Awards 2021.
Gold winner, best design.
No. 046 / 046Design
Creative Communication Award (C2A).
Honorable mention, concept campaign.
Interactive brief
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AL Hamra Industrial Zone-FZ,
Ras Al Khaimah, UAE